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| Absolut Kramer. |
| ABSOLUT (Mandarin Orange) is the newest ad in the ABSOLUT MANDRIN SERIES and can be found on page 193 of the 10/99 issue of Ocean Drive mag. It is very similar to the ABSOLUT MANDRIN ad, showing a bottle of Absolut Mandrin Vodka on a shiny blue surface, in a white spotlight, against a blue backdrop. However, it's the Absolut logo that's different and unique: across the bottom of the ad is the word ABSOLUT (in white), followed by a picture of a Mandarin Orange (about 50% larger than the word), then followed by a white period. This 1999 ad was photographed by Steve Bronstein. |
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| Absolut 19th. Brown |
ABSOLUT 19th is a very classic ad that has been around for quite some time. The ad shows an aerial view of the
"19th hole." In golf, there are only 18 holes.
Traditionally the '19th hole' is actually the clubhouse, where you can wind down with a drink (of Absolut) after a game. |
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| Absolut Karaoke. |
ABSOLUT KARAOKE is a version of the "traditional" Absolut Vodka ad with the bottle in a bright spotlight, against a dark backdrop, and resting on a reflective surface. The variation here is unique: we see a close-up of the bottom half of the bottle and the view is so close that the dark background is off the page. Part of the bottle's message is colored in pink: "...ds of Southern Sweden. It has been produced at the famous old distilleries nea..." Part of the logo, ABSOLUT KA, is also pink.
Karaoke is the singing of the lyrics of a song to its instrumental version. The lyrics are displayed on a screen, with a moving portion, highlighted in pink, to follow as you sing along. Karaoke is a Japanese coined word. Kara means empty in English and oke is a kind of abbreviation for orchestra. Karaoke itself means "songs without vocals". In this ad, the Absolut advertisers apparently want us all to sing the praises of their product.
This 1997 European ad was previously published as a small ad in that year. I believe that this is the first full sized printing of the ad.
12/02 - 1/03 Flux mag (UK), bc |
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| Absolut 19th. |
ABSOLUT 19th is a very classic ad that has been around for quite some time. The ad shows an aerial view of the
"19th hole." In golf, there are only 18 holes.
Traditionally the '19th hole' is actually the clubhouse, where you can wind down with a drink (of Absolut) after a game. |
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| Absolut 20-One. 1/4 Page |
ABSOLUT 20-ONE. This is a 4½" by 4¾" ad for AN EXHIBITION OF TWENTY YEARS OF ABSOLUT ADVERTISING THE ONE CLUB FOR ART AND COPY 32 East 21st Street, New York City
December 7th, 2000 - February 2nd, 2001 (Closed 12/22-1/1)
M-F 10am-6pm Sat 1-5pm Closed Sundays
For Info: 212.979.1900
The One Club for Art and Copy is a non-profit organization founded in 1975 to recognize and promote creative excellence in advertising. Their annual awards show presents Gold, Silver and Bronze Pencils as awards.
Photographed by Steve Bronstein, this ©2000 ad shows an Absolut Vodka bottle in the typical white spotlight against a black background on a shiny surface. Atop the bottle is a small, dual pointed gold pencil, representing both the One Show awards and the 20 year continuing excellence of the Absolut product. |
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Absolut Useful
