ABSOLUT PIERCING is on page 11 (1/4 page). This Mike Parsons photograph was originally published on the back cover of the 7/96 issue of the British magazine Gay Times; a full-page Italian version was in the 6/97 Max (Italy). The ad shows a chain attached to an earring through the earlobe of the Lars O. Smith emblem on an Absolut Vodka bottle.
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