| ABSOLUT TRAGEDY is an Italian ad that's very similar to the French ad Absolut Terminus. It has the traditional Absolut ad backdrop: the reflective surface, the bright spotlight and the black backdrop. However, the Absolut Vodka bottle is not centerstage; it's angled in the upper left corner with the last drop of vodka dropping into the spotlight. Are we out of Absolut? What a tragedy! As with most European ads, TBWA and the typical info, including ©2001 V & S Vin & Sprit AB, are printed up the right margin. |
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