ABSOLUT BRANDING. That the cover page headline in the 7/00 issue of Brand Marketing magazine. Five bottles are lined up: Absolut Vodka, along with Absoluts Mandrin, Peppar, Citron and Kurant; small ads form a square surrounding them: Welcome, Magic (Expressions), Appeal, Haring, Memphis, Warhol, Jackson (Design), Americana, Perfection, Philadelphia, Versace (Kate Moss), Arman, Homage and Rodrigue. |